Persona 1: Forecast Seekers

Example

It's Mid-October and Bill is starting to think about making sure his yard and home are ready for Winter. There hasn't been any snow or below 30 degree weather yet, but he knows that it could happen anyday now. As he is considering what needs to be done, he realizes that he may not be able to have it all finished until the weekend. With this in mind he gets online to check the weather to see if he can put off the preparation till the weekend.

Demographics

  • Age: 25-55
  • Income or Living: Low-Middle class
  • Area: Suburbs, Rural

Persona 2: Outdoor Enthusiasts

Example

It will be spring soon, and Mike is really excited about getting out to go mountain biking. He is trying to plan a trip nearby with a bunch of his friends, but isn't sure if the trails will be dry enough next weekend. To find out he pulls out his phone and uses our mobile website to take a look at the forecast between now and then looking for any signs of snow and rain.

Demographics

  • Age: 17-35
  • Income or Living: College, Low-Upper class
  • Area: Residential, Suburbs, Rural

Scenarios